Multisensory brand experience design

Next September 20th, 2018, I’ll give a talk about Multisensory brand experience design in BI Norwegian Business School’s «Marketing Research for Breakfast» (Oslo, Norway). This event format is a meeting place for researchers and practitioners in marketing where you – as a participant – get the opportunity to discuss how these results influence your company and business practice.

In this talk, I’ll also give a sneak preview of our upcoming edited book: Velasco, C. & Spence, C (Eds). (in press). Multisensory packaging: Designing new product experiences. Palgrave MacMillan.

All the information about the event, as well as the registration link, can be found here: Multisensory brand experience design.

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Busan, South Korea.

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Future of Computing & Food Manifesto

Last 31st May 2018, I co-organized, and took part in, an event on the “Future of Computing & Food” (part of the International Conference on Advanced Visual Interfaces 2018) in Castiglione della Pescaia, Italy. Here, a group of academics, practitioners, a Chef, and local food producers gathered and kick-started the co-creation of a Manifesto on the Future of Computing & Food. Below, I present the key points of the manifesto (click here for full access to the output document).

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Castiglione della Pescaia, Italy.

Manifesto on the Future of Computing & Food

I. Educate people about the impact of ‘what they eat’ on their own health and wellbeing
II. Promote the sense of communal participation and its importance to food
III. Optimize food equality by reducing food waste and increasing access to nutritious food
IV. Help people in recognising the basic sensory, hedonic, and social functions of foods
V. Provide just-in-time feedback on purchase, storage and consumption of food
VI. Foster the relevance of personal, social, and cultural experiences related to food
VII. Enable data-driven (real-time, large scale) informed food policy decision making
VIII. Avoid one-fits-all solutions that undermine personal freedom of choice
IX. Ensure total transparency on the origin and heritage of food
X. Celebrate each actor in the food system (farmer to Chef) to create a sustainable system

The Future of Computing & Food

We’re organizing the satellite event “The Future of Computing & Food” on the 31st May 2018 in Grosseto, Italy, which is co-located with the International Conference on Advanced Visual Interfaces (AVI) 2018 and co-sponsored by the ACM Future of Computing Academy (ACM-FCA). The ambition of this event is to discuss the developments around technology and food through involving a variety of different stakeholders, ranging from local food producers, chefs, artists, to designers, engineers, data scientists, psychologists.

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We invite participation from representatives of both the computing and food industry, so that we can envisage the future of HCI beyond 2020. We aim to bring together this wide range of people from academia and industry to co-create and shape the agenda for the interwoven future of computing technology and the human sensory capabilities and multisensory potential.

In this event, we aim to formulate a Manifesto on the interwoven Future of Computing and Food. This manifesto will get inspiration from the debate raised by different and sometimes antipodal perspectives on food like for instance the ‘infamous’ Manifesto of Futurist Cuisine written by Filippo Tommaso Marinetti in 1909, and the avant-garde’s riposte of the Slow Food Manifesto published by Gambero Rosso on 1987. Our Manifesto will envisage the future of food with the emergence of computing technology that is changing the way we cook, eat, drink and experience food.

Organizers: Marianna Obrist, Patrizia Marti, Carlos Velasco, Yunwen Tu, Takuji Narumi, Naja L. Holten Møller.

For more information, click here.

CfP: 3rd Workshop on Multisensory Approaches to Human-Food Interaction

We are organizing the 3rd workshop on “Multisensory approaches to human-food interaction” in October 16th, 2018. The workshop will be held in conjunction with the 20th ACM International Conference on Multimodal Interaction in Boulder (CO), USA. After organizing the 1st and 2nd ICMI workshops on “Multisensory Approaches to Human-Food Interaction” in Tokyo (2016) and Glasgow (2017), respectively, we decided to build on the success of these meetings by holding another in 2018. We have a great new team of organizers lined up: Anton Nijholt, Carlos Velasco, Marianna Obrist, Katsunori Okajima, and Charles Spence.

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Click here to learn more about the call for paper. In summary though, we are calling for investigations and applications of systems that create new, or enhance already existing, eating and drinking experiences (‘hacking’ food experiences) in the context of Human-Food Interaction. Moreover, we are interested in those works that are based on the principles that govern the systematic connections that exist between the senses. Human Food Interaction also involves the experiencing food interactions digitally in remote locations. Therefore, in this workshop we are also interested in sensing and actuation interfaces, new communication mediums, and persisting and retrieving technologies for human food interactions. Enhancing social interactions to augment the eating experience is another issue we would like to see addressed in this workshop.

CfP: PhD students, join us in @ACMTVX’s exciting doctoral consortium next June in South Korea!

Doctoral Consortium at ACM TVX, Seoul, South Korea, June 26-28th, 2018

Funding options available!

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Seoul, South Korea

Doctoral Consortium Chairs: Marianna Obrist (University of Sussex, UK) & Carlos Velasco (BI Norwegian Business School, Norway). Please contact the chairs through the email address: dc@tvx2018.com

ACM TVX is the leading international conference for presentation and discussion of research into online video, TV interaction, emerging media, and relevant user experiences.

The TVX Doctoral Consortium (DC) serves as a forum for PhD students to share ideas about the development, use, and evaluation of interactive television, high-definition TV, VR/AR media consumption, and online video user experiences. A great benefit would be to compare approaches, discuss research problems and receive feedback from senior experts of the International Interactive Television/Media community.

PhD students working on topics as below are invited to submit a paper to the Doctoral Consortium for TVX2018: Content production, systems & infrastructures, devices & interaction techniques, user experience & interaction design, media studies, immersive media experiences, alternate realities, data science and recommendations, business models & marketing, and innovative concepts and media art.

Key dates and facts:

• Submission deadline: 30 March 2018 (12:00pm PT)
• Doctoral consortium papers should use the regular SIGCHI paper format
• Submissions must be made via the PCS Submission System
• Notification: 30 April 2018
• Submissions between 2-4 pages (including references)
• Accepted contributions will be published in the Adjunct Proceedings indexed in ACM digital library

For information about the doctoral consortium, the submission guidelines, and student travel grants, please visit: https://tvx.acm.org/2018/?page_id=2612