Multisensory brand experience design

Next September 20th, 2018, I’ll give a talk about Multisensory brand experience design in BI Norwegian Business School’s «Marketing Research for Breakfast» (Oslo, Norway). This event format is a meeting place for researchers and practitioners in marketing where you – as a participant – get the opportunity to discuss how these results influence your company and business practice.

In this talk, I’ll also give a sneak preview of our upcoming edited book: Velasco, C. & Spence, C (Eds). (in press). Multisensory packaging: Designing new product experiences. Palgrave MacMillan.

All the information about the event, as well as the registration link, can be found here: Multisensory brand experience design.

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Busan, South Korea.

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