Packaging shapes up and feels great

Here’s a new post on food and drink packaging by Dr. Claire Koelsch Sand that talks about my research on multisensory packaging design. It’s published on Institute of Food Technologists (IFT) Food Technology magazine: Packaging shapes up and feels great

“This is the realm of multisensory or synaesthetic packaging design and is packaging design that is based on the systematic connections that exist between the senses.”

packagingmultisensory

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