“…odours, colours, sounds speak to one another…” – Baudelaire
Hei! I’m an Assistant Professor at BI Norwegian Business School (Norway), where I co-founded the Center for Multisensory Marketing. I’m also one of the co-founders of Neurosketch (Colombia). In this website, I present some information about my interests, my academic and professional experience, and some of my work. Below, you’ll see my short bio.
I obtained my D.Phil. in Experimental Psychology at Oxford University (Crossmodal Research Laboratory). Following that, I worked first as a Research Fellow at the SCHI Lab, Sussex University (UK), and then as a Research Fellow at the Imagineering Institute (Malaysia). Currently, I hold two Research Fellowships, at the SCHI Lab and the Institute on Asian Consumer Insight, hosted by Nanyang Technological University (Singapore).
My research focuses on crossmodal perception and multisensory experiences, in particular on crossmodal correspondences in the context of mulisensory marketing, human-computer interaction, food and beverage, and experience design (see Research, for more details). This research has been presented in conferences such as Pangborn, SXSW, ICMI, SenseAsia, CHI, TVX, ACE, and ESOMAR. It has also been published in journals such as Food Quality and Preference, PeerJ, International Journal of Human-Computer Studies, Psychology of Aesthetics, Creativity, and the Arts, Journal of Business Research, Motivation and Emotion, and Frontiers in Psychology, and has been covered by several media news (i.e., BBC, Aftenposten, ScienceShot, Daily Mail, and NPR).
I’m one of the co-founders of Neurosketch (Colombia, consulting firm). I have worked, and I’m working, with a number of companies from all around the world such as Symrise, Asian Institute on Consumer Insight, Asahi Breweries, Seguros Bolívar, Colombina, Sea Tech, Pfizer, and Terpel. This work has focused on a variety of topics including multisensory experience design, HCI, food and drink, packaging, branding, consumer research, marketing, research, and innovation. See Consulting for more information.
I’m from Bogotá, Colombia, but have also lived in Canada (Calgary), UK (Oxford, Brighton), USA (Boston), Malaysia (Iskandar Puteri), Singapore, and Norway (Oslo). I enjoy nature, experiential travels, experimental music (in particular progressive rock/metal), guitar playing, Korean BBQs, and Japanese whisky.