“The essence of the sensory intuitive lies not in what separates the senses but in what unites them—with each other, with all even the non-sensory aspects of our experience, and with everything without us which is there to be experienced”
– Erich M. von Hornbostel
Hei! I’m an Associate Professor at BI Norwegian Business School (Norway), where I co-founded the Centre for Multisensory Marketing. I’m also one of the co-founders of Neurosketch (Colombia). In this website, I present some information about my interests, my academic and professional experience, and some of my work. Below, you’ll see my short bio.
I obtained my D.Phil. in Experimental Psychology at Oxford University (Crossmodal Research Laboratory). Following that, I worked as a Research Fellow at the SCHI Lab, Sussex University (UK), the Imagineering Institute (Malaysia), and the Institute on Asian Consumer Insight, hosted by Nanyang Technological University (Singapore). Currently, I’m once again a Research Fellow at the SCHI Lab.
My research focuses on multisensory perception and processes in the context of marketing and human-computer interaction (see Research, for more details). This research has been presented in conferences such as Pangborn, SXSW, ICMI, SenseAsia, CHI, TVX, and ESOMAR. It has also been published in journals such as Food Quality and Preference, PeerJ, International Journal of Human-Computer Studies, Psychology of Aesthetics, Creativity, and the Arts, Journal of Business Research, Motivation and Emotion, and Frontiers in Psychology, and has been covered by several news media (e.g., Aftenposten, New Yorker, Wired, The Guardian, IFT, Science Daily, El Tiempo).
I’ve worked with a number of companies from different countries such as Symrise, Asahi Breweries, Asian Institute on Consumer Insight, Seguros Bolívar, Colombina, Sea Tech, Pfizer, and Terpel. This work has focused on a variety of topics including multisensory experience design, HCI, food and drink, packaging, branding, consumer research, marketing, research, and innovation. I’m also one of the co-founders of Neurosketch (Colombia). See Consulting for more information.
I’m from Bogotá (Colombia), but have also lived in Calgary (Canada), Oxford (UK), Boston (USA), Malaysia (Iskandar Puteri), Singapore, and Oslo (Norway). I enjoy nature, travels, experimental music (e.g., progressive rock/metal), guitar playing, stargazing, Korean BBQs (and Bokbunja-ju), and Japanese whisky. I have an awesome cat whose name is Juno.